In the summer of 2016, Peak Design was hoping to raise $500,000 for a new line of backpacks when they began their Kickstarter campaign. (It was their 6th Kickstarter campaign.) Consumers were so excited about the new line of bags designed with photographers in mind (but also usable by the rest of us) that they invested over $6.3 million. Peak Design is now the 2nd most funded company on Kickstarter. Kickstarter is one of many players in the crowdfunding industry, an industry t [...]
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