Seeing as we’re well into baseball season, I’d like to bring up the example of the winningest team in modern baseball history: the 1998 New York Yankees. Including the playoffs, they won an astounding 125 times out of 175 games including a 4-0 sweep in the World Series.
One day when I’m retired, I may write a book called, The Truth Behind Marketing. In it will be all the secrets revealed for companies that pour so much budget into differentiating products that (under the hood at least) are virtually indistinguishable.
November 12, 2024
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